Enhancing User Experience for a Personal Finance Super App
UI Design, User Research, Brand Designer
During my 2021 internship at MONEKO, a Singaporean fintech startup, I refined and designed mobile screens, conducted usability testing, and proposed solutions, gaining valuable insights into real-world UI/UX practices.
New Screen Development
At MONEKO, a key focus of my role was transforming the user experience, particularly through a significant update to overall look of the app. I aimed to provide users with an intuitive experience using color code for the features of the app, making it easier for the user to navigate
Left to right: Home Screen, Spending screen, Calendar Screen
Conducting Usability Testing Session
At MONEKO, I organized and moderated remote usability testing sessions. These sessions involved guiding users through tasks using a prototype of the proposed feature, aiming to validate concepts before production.
The insights gained from these sessions fueled my ability to offer solutions that could help improve digital products.
Top to Bottom: Screenshots from user testing session, page from the presentation of the result & solution from the session
Collaborating with Marketing Team
Within MONEKO, I thrived in collaborative environments, I collaborated heavily with the marketing team, ensuring a cohesive alignment between the feature presentation and the brand's messaging. This holistic approach to design and communication resulted in a user experience that resonated deeply with our audience.
Taking the original logo, I created characters that represent the Moneko Users and their personality, making use of it in the app & marketing colaterals
Some examples of social media assets that I created for the brand. In collaboration with the content writer in the team, to curate the best contents, while also staying in line with the company goals & messaging.
My contributions had a meaningful impact on the MONEKO app, though quantifying it purely by numbers may be challenging. Within my three-month internship, I collaborated on crucial usability enhancements and launched design changes. A review on the app store praised the updated UI for its user-friendliness and unique features, reinforcing the positive user engagement I aimed for.