Shell Loyalty Website
Driving Customer Engagement, One Purchase at a Time
ROLE
UI Design
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Transformed the Shell Lubricant Indonesia website by introducing a dynamic loyalty program, enticing customers with rewards for each lubricant purchase.
Key Features
Product Barcode Scanning
Enabled users to effortlessly scan product barcodes, streamlining the process of earning rewards.
Progress Tracking
Introduced a user-friendly system for customers to track their loyalty program progress in real-time.
Left to right: Product Scanning, Progress Tracker
Store Locator
Integrated a feature allowing users to easily find nearby stores carrying Shell lubricant products.
Progress Tracking
Introduced a user-friendly system for customers to track their loyalty program progress in real-time.
Left to right: Product Scanning, Progress Tracker
Custom Icons
As part of the redesign, we meticulously crafted a set of custom icons, aligning them seamlessly with Shell's established brand identity. These bespoke icons not only enhanced the visual appeal of the website but also served as intuitive visual cues, contributing to a more user-friendly and engaging interface.
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Left to right: Sucess states, and reminders
More Works
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